Marketing Terms | Backlinks



  • A backlink is a hyperlink that is used to link one website (that is adding the link) with another website (whose link is added and is receiving the backlink). Typically, a backlink is created when an external website embeds a hyperlink on their website that points to a webpage or website. The backlink can be embedded in the content, image, video, HTML code, or on any other digital media. Creating a backlink is a common practice in search engine optimization (SEO) and for improving the PageRank of a website.

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