Marketing Terms | Backlinks

Backlinks

Computing

  • A backlink is a hyperlink that is used to link one website (that is adding the link) with another website (whose link is added and is receiving the backlink). Typically, a backlink is created when an external website embeds a hyperlink on their website that points to a webpage or website. The backlink can be embedded in the content, image, video, HTML code or on any other digital media. Creating a backlink is a common practice in search engine optimization¬†(SEO) and for improving the PageRank of a website.

Share this Post